Bewakoof - Fashion E-Commerce Platform
A high-scale web application for Bewakoof, one of India's top D2C fashion brands, handling millions of users with personalised recommendations and flash sales.
Project Overview
Bewakoof is one of India's largest direct-to-consumer fashion brands known for quirky T-shirts, casual wear, and pop-culture merchandise. Fenebris contributed to the web application powering their e-commerce platform that serves millions of young Indian shoppers.
The platform features AI-driven personalised recommendations, flash sale event management, tribe membership programme, size prediction technology, and social commerce features. The fun, youthful design with bold typography resonates with Gen Z and millennial shoppers.
Tech Stack
Key Features
- AI-driven personalised product recommendations
- Flash sale and event management system
- Tribe membership loyalty programme
- Size prediction technology
- Social commerce and sharing features
- High-scale architecture for millions of users
Key Results
10M+
User Base
+55%
Conversion Rate
+300%
Flash Sale Revenue
4.5/5
App Rating