Healsway (United States) - Luxury Furnitures Digital Marketing
An evidence-based digital marketing strategy for Healsway US targeting fitness, mental wellness, and high-intent commercial keywords for the American health market.
Project Overview
For the US market, Fenebris executed a data-driven digital marketing strategy centred on evidence-based fitness, mental wellness, and results-driven health programmes. Campaigns target high-intent commercial keywords and leverage Google Ads, Meta Ads, and YouTube pre-roll for maximum reach.
Content marketing focuses on clinical study references, expert wellness advice, and trending health topics in the American market. Conversion funnels are optimised for programme signups and subscription-based wellness plans with A/B tested landing pages.
Tech Stack
Key Features
- High-intent commercial keyword targeting for US
- Google Ads and YouTube pre-roll campaigns
- Evidence-based wellness content marketing
- A/B tested landing pages for conversions
- Programme signup and subscription funnels
- US-specific analytics and attribution tracking
Key Results
+210%
US Traffic
+120%
Programme Signups
5.2x
ROAS
+65%
Conversion Rate