PawLabs - Pet Wellness & Supplement Store
A vet-focused e-commerce store for PawLabs selling science-backed dog supplements including joint support, calming chews, and probiotics with subscription delivery and review integration.

Project Overview
PawLabs is a pet wellness brand dedicated to improving dogs' health through vet-formulated supplements backed by clinical research. Fenebris built a cheerful, conversion-optimised e-commerce store with the 'Your Dog's Wellness Is Our Priority' hero and a warm orange-and-sky-blue palette that appeals to loving pet parents.
The store features product lines including G-Max Joint Support, Calming Hemp Chews, and Gut-Max Probiotics, each displayed with star ratings, customer review counts (1,500+ reviews), subscription auto-delivery with discounts, flash sale banners, 'Success Stories' section with before-after testimonials, and 'About Joint Pain' educational content. The warm branding and clear value proposition make ordering effortless for concerned dog owners.
Tech Stack
Key Features
- Vet-formulated supplement product catalogue
- Subscription auto-delivery with savings
- Star ratings & customer review integration
- Flash sale banners & promotional campaigns
- Success Stories & educational content hubs
- Warm orange & sky-blue pet-parent branding
Key Results
+220%
Subscription Orders
+48%
Average Order Value
78%
Customer Retention
+62%
Conversion Rate