Pura Vida Bracelets - Jewelry E-Commerce Platform
A web application for Pura Vida Bracelets with a custom bracelet builder, subscription boxes, charity partnerships, and social commerce integration.
Project Overview
Pura Vida Bracelets is a global jewellery brand known for handcrafted bracelets, rings, and accessories. Fenebris contributed to their web application featuring a custom bracelet builder, monthly subscription boxes, and charity partnership collections.
The platform includes social commerce features (shop by Instagram), influencer collaboration tools, a loyalty rewards programme, and cause-driven collections that donate a portion to charities. The sunny, beach-inspired design reflects the brand's California lifestyle roots.
Tech Stack
Key Features
- Custom bracelet builder with live preview
- Monthly subscription box management
- Charity partnership collections
- Shop by Instagram social commerce
- Loyalty rewards programme
- Beach-inspired brand design
Key Results
+195%
Custom Orders
+140%
Subscription Revenue
+110%
Social Conversions
$2M+
Charity Donations