E-Commerce
Winky Lux - Cosmetics Shopify Store
A playful Shopify store for Winky Lux offering cruelty-free cosmetics with shade finders, beauty quizzes, and a bold pink-and-fun brand aesthetic.
Project Overview
Winky Lux is a cruelty-free cosmetics brand known for playful packaging and accessible pricing. Fenebris built a Shopify store that mirrors the brand's fun personality - bold pinks, whimsical illustrations, and interactive beauty tools.
The store features virtual shade finders, beauty quizzes for product recommendations, PR-worthy unboxing experiences, and a rewards programme. Bestseller collections, new arrivals, and limited-edition drops keep the storefront fresh and engaging for beauty enthusiasts.
Tech Stack
ShopifyUI/UX DesignFully ResponsiveSEO Friendly
Key Features
- Virtual shade finder and beauty quizzes
- Cruelty-free and ingredient transparency
- Rewards programme and loyalty tiers
- Limited-edition drop management
- Bold pink playful brand design
- PR-worthy unboxing experience design
Key Results
+195%
E-Commerce Sales
+85%
Quiz Conversions
+250%
Social Shares
70%
Customer Retention